EVERY PULSE TAKES US FURTHER DOWN AN INFINITELY BRANCHING, BEAUTIFUL CRIMSON RIVER.

Good circulation is key to beautiful skin. Perhaps deep inside, you always knew this to be true. But we at Shiseido decided to prove this scientifically and apply what we learned into beauty care.

By visually illustrating the workings of our capillaries, we found that blood vessels deliver various compounds that nourish our cells, increasing our skin’s resilience and imbuing it with smoothness and radiance. Our cells move to the rhythm of our heartbeat, operating through a mechanism that only they truly understand.

SELF OR NON-SELF?
EXPLORING THE PHILOSOPHY AT THE CORE OF A HUMAN WONDER.

Our immune system protects us from pollution, infections, and stress. In this system, our skin serves as the first line of defense, protected by a formidable army of Langerhans cells. They can immediately tell apart “self” (body cells) and “non-self” (antigens); if they detect a foreign substance, they will leap into action to combat it, with support from our nervous and circulatory systems.

As we grow older, our body’s self-defense capabilities weaken. Through our over 30 years of research into the immune system, we at Shiseido will help you retain your body’s robustness.

TRACING THE BEAUTIFUL LINES THAT RUN ALONG OUR BLOOD VESSELS TOWARDS THE BRAIN.

Our sensory receptors receive signals from the skin that are sent to the brain, alerting it to any damage to the skin that needs repairing. They are highly sensitive communication agents that pick up every detail, from the images that stimulate our eyes to the stress and environmental changes we experience but may not notice

Through our research at Shiseido, we now know that our sensory receptors not only aid communication between our skin and our brain but also interact directly with our skin to increase collagen production. We will continue exploring ways to stimulate the skin's sensory receptors to repair skin.

Lifeblood Research™

This technology developed by Shiseido through over 20 years of cardiovascular research brings out the beauty of a person and ensures it is continually refined over the years.

Skin Immunity Technology

This technology utilizes the key players in our immune system - the Langerhans cells - to increase the skin’s defense against the elements and facilitate the flow of blood for healthy, vibrant skin in any environment.

Neuroscience Technology

This technology was developed based on the workings of the nervous system to address women’s concerns about becoming desensitized to the effects of past skincare products. It stimulates the skin for faster, more efficient repair.