Anti-gravity science V Revolutionary
skin sagging research

Skin sagging is caused by gravity.
As humans living on earth with this gravity, I thought that there must be some system in the skin that resists gravity.
However, in reality, it was extremely difficult to research this topic.
There was a need to witness the process of the skin being lowered by gravity.
Basically, I had to make a four-dimensional observation of what was happening
inside the skin.
But such technology did not exist, so the development of this technology allowed me to determine what actually happens in the skin when it is lowered by gravity and how it resists, and that’s how it led to the discovery of the Dynamic Belt.

The Dynamic Belt is the name based on our scientific findings.
For the first time, we were able to elucidate the movements of the skin and found it has the power to support these dynamics.
The power inside the skin runs in a certain direction towards gravity that allows it to function as a belt, supporting dynamics of resisting gravity.
Hence we came to name it the Dynamic Belt.

It has been about more than 30 years since I started research on skin sagging.

When I first began, many skincare products on the market focused on concerns at the skin surface.
This included crow’s feet and dark spots.
But what consumers were most concerned about was how their facial contours changed dramatically with age—sagging cheeks, loose jawline, deep wrinkles on the forehead, and sunken cheeks.
These concerns have always been viewed as issues skincare products could not resolve.
As someone involved in cosmetics, I wondered if there was any way to address these concerns, and began my research and development.

When I started my research, many people might have thought I was odd because I was working on something nobody else was studying.
Research on skin sagging required starting from scratch and being creative with resources.
For example, my team asked female employees of the company to hang upside down so we could take photos of their face and observe the changes in the facial contours.
A lot of people around me probably wondered what I was doing.

Nevertheless, I was very confident my research could help people around the world because so many are concerned about how their facial contours change with age.

There has been research on what affects your appearance the most when it comes to aging.
The results revealed that skin sagging gave the strongest impression of aging.
If you actually think about it, fine lines and dark spots on the skin surface can be covered by foundation.
However, your facial contours can greatly change with age and cannot be covered with foundation.
That’s why sagging is a major cause of an aged appearance.

Skin sagging can also cause various skin concerns.
For example, sagging cheeks can also play a major role in the blurring of the face line and sunken cheeks.
Furthermore, once sagging occurs, you start using the forehead muscles to lift the face during facial expressions.
This causes deeper wrinkles on the forehead.
So, when skin sagging occurs, it can lead to additional aging signs.

Skin sagging is difficult to see from the front because it is a three-dimensional phenomenon.
On the other hand, skin sagging is very visible from an oblique angle.
Therefore, being aware of this oblique face is very important in noticing the actual state of your skin sagging.
We hope that you understand your skin sagging condition and implement appropriate care accordingly.

There are several types of muscles.
The arrector pili muscles that produces the Dynamic Belt are involuntary muscles,
so you can’t control them consciously.
This makes it extremely difficult to train them through exercise-like training.

In developing the ingredients, we have selected effective ingredients from a very large number.
First, we searched a wide variety of ingredients on a database, verified the effects of several hundreds of them,
and finally focused in on one ingredient with the efficacy we were seeking: extract from the plant species glycyrrhiza, commonly known as licorice.

For the beauty method, our R&D focused on the actual effects on the skin.
We did in-depth study on how it works on the skin cells, how it regenerates the skin tissues, and conducted research and development on actual human skin to find out what methods are most effective.

The newly developed beauty method can effectively approach the arrector pili muscles.
We hope that our customers use this method to improve their Dynamic Belt and visibly improve skin sagging.

In terms of aging skin, I believe that aging skin has unlimited potential.
Until now, it was said that stem cells that produce skin cells are lost with age, therefore the ability to regenerate skin was thought to decline with age.
But as our research progressed, we found that inside the skin are areas where stem cells accumulate and are preserved in sufficient numbers even in older people.
This tells us that even aged skin retains a high capacity for skin regeneration.

In many situations, I have experienced firsthand that “potential has no age.