Find the right Softners & Lotions for you

  • Activating Essence

    • Day
    • Night
    • Dryness
    • Dullness
    • Uneven Skin Tone
    • Pores
    • Oil Control
    • Fine Lines & Wrinkles

    Activate your self-restoring power. Renew skin’s healthy clarity in 4 weeks.*
    Benefit-rich essence lotion taps into skin’s own energy to unlock its full potential. Recharge nutrition, remove impurities, and renew your radiance.

    • *Self-assessment by 128 women.
  • Revitalizing Treatment Softener

    • Day
    • Night
    • Anti-Aging
    • Fine Lines & Wrinkles
    • Lifting & Firming
    • Dryness
    • Dullness

    An exceptional lotion that helps to prevent multiple signs of aging.

  • Treatment Softener

    • Day
    • Night
    • Dryness
    • Dullness
    • Uneven Skin Tone

    The 24-hour moisturizing lotion for normal and combination to oily skin.

  • Treatment Softener Enriched

    • Day
    • Night
    • Dryness
    • Dullness
    • Uneven Skin Tone

    The 24-hour moisturizing lotion for normal, dry and very dry skin.

  • Bright Revitalizing Lotion

    • Day
    • Night

    VITAL
    PERFECTION

    • Anti-Aging
    • Loss of Firmness
    • Uneven Skin Tone
    • Dark Spots & Age spots
    • Dullness
    • Pores
    • Dryness

    This hydrating lotion targets multiple age-related skin concerns, such as resilience loss and discoloration, with ReNeuraRED Technology™. Skin feels firmer, looks more radiant, and heads toward a brighter future.

  • Bright Revitalizing Lotion Enriched

    • Day
    • Night

    VITAL
    PERFECTION

    • Anti-Aging
    • Loss of Firmness
    • Uneven Skin Tone
    • Dark Spots & Age spots
    • Dullness
    • Pores
    • Dryness

    This hydrating lotion targets multiple age-related skin concerns, such as resilience loss and discoloration, with ReNeuraRED Technology™. Skin feels firmer, looks more radiant, and heads toward a brighter future.

  • Hydrating Lotion Clear

    • Day
    • Night

    SHISEIDO MEN

    • Dryness & Dehydration
    • Oil Control
    • Razor Burn

    Infuse your skin with moisture in just 3 seconds* with Hydrating Lotion Clear, and discover the benefits of a fresh, revitalized appearance. Hydrating Lotion Clear is specially engineered for male skin to overcome the unique challenges that it presents, including low moisture barrier and sebum-induced imperfections. Original SHISEIDO technology combines with antioxidant-rich, moisturizing ingredients to visibly improve roughness in just 4 weeks.** Quick absorption means no greasiness.

    • * Application time
    • ** Clinically tested on 32 participants based on regular daily use.

FUTURE SOLUTION LX

  • Concentrated Balancing Softener E

    • Day
    • Night

    FUTURE SOLUTION
    LX

    • Dullness
    • Fine Lines & Wrinkles
    • Loss of Firmness
    • Multiple Signs of Aging

    A luxuriously enriched softening lotion that helps renew skin’s vitalizing forces and encourages them to thrive.

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